A rubric, not a feeling.
Every page is scored on the same eight dimensions. Comparable, durable, honest — and defensible when someone on the team disagrees.
Somewhere between the ad you paid for and the product you built, there is a single page doing the arguing. Most of them argue badly. We read it closely, grade it on eight dimensions, and send back a short review you can actually act on — the three best moves, the five most expensive leaks, and a sharper version of the sentence at the top.
Edited by the Novingly desk · free while in beta
A score you can defend, a verdict you can quote, and a rewrite of the most important sentence on the page. Below is a live excerpt from the review we shipped for Linear’s homepage — the same format your page will get back.
“Fast, clear, and premium — but not yet irresistible.”
A polished, high-trust landing page with strong product positioning and clean visual hierarchy, but still room to sharpen urgency and proof.
Every review ships with the strongest three wins and the five most expensive leaks, ranked.
Every page is scored on the same eight dimensions. Comparable, durable, honest — and defensible when someone on the team disagrees.
You get the strongest three wins and the five most expensive leaks, sorted by what to tighten first. A plan, not a mood board.
The finished review looks like a deliverable — typeset, readable, and complete enough to drop in a Slack thread without a caveat.